Shaw's Brand
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Satisfy your taste buds (and your budget)
What's for dinner tonight? How about a delicious meal from Shaw's brand. From pantry basics to specialty items, our high-quality products are both delicious and affordable. In fact, if you're not 100% satisfied with them, we'll give you your money back.
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Start your day off right
We think you'll agree that Shaw's brand products meet or exceed national brands on taste and quality. So, you can feel good about providing your family a yummy breakfast at a great price. After all, it is the most important meal of the day
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Save a bunch on lunch
With Shaw's brand, you can enjoy lunch for less. And with products on virtually every aisle, you can save an average of $450 a year.* That's a lot of sandwiches!
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Satisfy your craving for savings
From family meals to a sweet treat, Shaw's products are sure to satisfy: 100% guaranteed. Now that's tasty.
The Products
Thousands of delicious products
Want value-priced alternatives to the leading national brands? Just look for Shaw's brand products on virtually every aisle – and savor all the savings.
The Savings
Great taste. Great prices.
With thousands of lower-priced items to choose from, you can stretch your family budget with average savings of $450 a year over national brands.*
The Quality
100% Satisfaction Guarantee
We think you'll agree that Shaw's brand products meet or exceed national brands on taste and quality. Love them or let us know and we'll give you your money back.
Weekly Ads
Check out this week's ad for great savings.
*Using 2008 Nielsen Homescan shopper's panel grocery data for an average shopper, Shaw's calculated the base unit price difference, which is the branded average everyday retail price minus the private label average everyday retail price for each of 160 grocery product categories. The base unit price difference then was multiplied by the branded purchase size, which yields the savings per trip. This number then was multiplied by the branded purchase frequency for each of the 160 categories, and the sum of the 160 categories equals the total net annual savings.
At Supervalu, we are absolutely committed to offering quality Store Brands. Our goal is to provide our customers with a quality experience that is equal to or better than the most popular national brands.
Our Quality Assurance department has taken extensive steps to ensure that our customers will always have a quality experience with every Supervalu Store Brands product. To ensure this we evaluate and test over 1,600 Store Brands products each year to guarantee that products are continually being manufactured to our quality standards.
Supervalu takes pride in offering our customers high quality products that we stand behind with a 100% Satisfaction Guarantee. Visit any Supervalu supplied store and experience our Store Brands products for yourself.